The Luminaries Journal
Posts tagged with #gen-z.
This archive holds every Luminaries article tagged gen z. 1 article so far, working through money, all written by Abraham Ojo. The most recent is "Gen Z Made Not Buying Things a TikTok Trend. Purchase Data Shows They Buy Almost as Much as Everyone Else.". Each post stands on its own, and the full list is at the bottom of this page.
Underconsumption core made restraint the new flex on TikTok. Real purchase data shows the people posting it are buying at nearly the same rate as everyone else. They just switched what they show.
1 article by Abraham Ojo, grouped by the theme each one works through.